R'N'B POP GENRE
I chose Beyonce - Move Your Body because of the hardcore energy presented by everyone in the video, it also relates to me because of the younger generation apart of the video. The close up shots cleverly present Beyonce's vibrant green socks. The artificial lighting attracted me to this video also, because it isn't bright, it is quite dull because of the smokey effect in the dining hall which allows the students to stand out with Beyonce. By everyone wearing white tops, it juxtaposes the colourful mise-en-scene this also allows the students to stand out. I also love that there are a variety of ages and genders and not just one gender being presented.
I chose Rihanna - We Found Love because of the rebellious conventions used such as smoking and running around wildly in the streets. This is because usually content such as these are never shown in music videos, which takes the audience to a surprise. There are also a lot of sexual content that is shown which is unusual because music videos don't usually show this. The implications of the videos with the sexual and smoking content could influence the younger generation to do the same. I also love that both genders are rebelling and not just one.
I chose Chris Brown - Beautiful People because of the young energy presented. There are also all different ages being shown with different costumes being worn and transportations used. I don't like there are mainly men in this video, however the song is cleverly aimed at both genders by using the generic collective noun 'beautiful people'. The fast pace panning shots attracted me to choose this video and I plan on using these conventions in my own video.
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