Final Music Video A2

Final Digipak

Final Magazine Advert

Evaluation Question 1

Evaluation Question 2

How effective is the combination of your music video with your digipak and magazine advertisement?

When creating my digipak I aimed to create an obvious synergy between my music video, digipak and my magazine advert. I chose images from my music video for my digipak and magazine advert as it is important for the audience to identify an obvious pattern between the products. This also subconsciously creates a link for the audience automatically about the artist.

The colour scheme was very important and had to stay the same with all 3 products. The colours we used demonstrated happiness and strength (strength to overcome a situation). For my magazine advert, I chose to have an image of an image of the urban location 'Camden', and of an urban character. I used paint and photoshop to create this image. This was because I wanted to edit the brightness of the image, portraying happiness. Also, the brighter the image, the more it attracts consumers. I specifically used this image because it is of an obvious location that our target audience would instantly know, as it is a well known area, for the younger generation.

My artist has been specifically placed on the front cover of my digitpak as the audience are already familiar with her, from watching the music video. I purposely placed different images from the music video for the inside and the back cover of my digipak, this is because I wanted to challenge the conventions by not keeping the images the same or similar, this allows each image to stand out in their own way. The back of the cover is of the lights I filmed when the camera went out of focus, I thought this was particularly effective, demonstrating what the urban life is like at night time, a complete juxtaposition towards my calming front cover.

By adding images from my music video this represents brand identity allowing the audience to instantly realise the artist.

Here are some shots of my music video and how well they are connected with my digipak and advert.

Evaluation Question 3

Here we presented our music video through our treatment, demonstrating our ideas about our video, the concept of our video, what we want the outcome to be, our genre, who we are targeting and the effect of this. We received feedback from our audience, and they proposed some well though out suggestions that we connected into our final product.



Here we have gone into depth with the audience feedback in various ways, using twitter, and video questionaries that have been answered thoroughly by different people.

Evaluation Question 4

How did you use media technologies in the construction and research 

For our evaluation questions, I used Prezi to present the 1st question, presenting screenshots of various images and youtube clips onto my presentation, question 2 I wrote a post onto my blog and only used screen shot images to present my answer. We used Photobooth to create our question 3, and used imovie to add our audience feedback and footage and uploaded it onto youtube.
We used Microsoft Powerpoint then uploaded onto Slideshare to present our question 4.