When creating my digipak I aimed to create an obvious synergy between my music video, digipak and my magazine advert. I chose images from my music video for my digipak and magazine advert as it is important for the audience to identify an obvious pattern between the products. This also subconsciously creates a link for the audience automatically about the artist.
The colour scheme was very important and had to stay the same with all 3 products. The colours we used demonstrated happiness and strength (strength to overcome a situation). For my magazine advert, I chose to have an image of an image of the urban location 'Camden', and of an urban character. I used paint and photoshop to create this image. This was because I wanted to edit the brightness of the image, portraying happiness. Also, the brighter the image, the more it attracts consumers. I specifically used this image because it is of an obvious location that our target audience would instantly know, as it is a well known area, for the younger generation.
My artist has been specifically placed on the front cover of my digitpak as the audience are already familiar with her, from watching the music video. I purposely placed different images from the music video for the inside and the back cover of my digipak, this is because I wanted to challenge the conventions by not keeping the images the same or similar, this allows each image to stand out in their own way. The back of the cover is of the lights I filmed when the camera went out of focus, I thought this was particularly effective, demonstrating what the urban life is like at night time, a complete juxtaposition towards my calming front cover.
By adding images from my music video this represents brand identity allowing the audience to instantly realise the artist.
Here are some shots of my music video and how well they are connected with my digipak and advert.
